Calling in remix favours from fellow stirrers of the scene MofoHifi have put together a world class remix package. First in the party is Per QX, self proclaimed leader of the Dalston Gay mafia and founder of Gutterslut, creating a gritty electro workout. Meanwhile LA’s Acid Girls bring their own unique blend of cool weird electro to the party. Superfrank arrives armed with guitar blended big beats and Redroche provides the massive big room house banger.

The track already has the blogs buzzing and has already spent a week at number three in the ‘We are Hunted’ remix chart which monitors all blog, radio and general hype on a track on the whole net.

The Punx have once again teamed up with regular collaborator and cult animator, Han Hoogerbrugge, to produce a surreal and wickedly amusing video. It looks like space ships and the like to us, but if you’re seeing anything else you can only blame the depths of your own mind…

Features;

Side A

Never Die (Part 2)

SugarCandySuperNova (Per QX mix)

Side B

Juice & Gin (Riva Starr mix)

Ready For The Fight (Black Noise mix)

Side A

1) Set Me Free – Avicii Remix

2) Set Me Free – Extended Mix

Side B

1) Love Hits The Fan

2) It’s For You (N.B – The vinyl is wrongly advertised as B2 being ‘Ho Visto Quadro Verde)

On the remix front new French prodigy Bestrack gives the track a career defining makeover taking Phonat’s original concept and extending it into an epic and entrancing journey through a variety of styles.

<em>‘Love Hits The Fan’</em> is complemented by a visually stunning CGI video which has set the blogs alight in its first week on Youtube. Produced  by Rocco Pezzella and the “Savants Collective” – who develop all of Phonat’s artwork and his MTV play-listed video for “Set Me Free” in 2009 – this beautiful promo re-enforces MofoHifi Records’ long standing policy of eschewing traditional routes for video development, instead partnering their acts with independent visual artists who work hand in hand with the musicians to create new and exciting visuals.

Description

[Deutsche] This is the combination of Kneissl’s top GS and top SL ski with a slightly broader waist for an extra boost in powder conditions. The perfect ski for a big variety of conditions, it is fast, it is smooth, it holds a perfect line and makes you feel safe while going on high speed down the track – the perfect all-around ski for skiing enthusiasts.

Race / Sport: 20% / 80%
On / Off Piste: 75% / 25%

Technical Information

- Sandwich-sidewall-technology
- Full woodcore ash/poplar
- Titanal/triaxial fiber glass belts
- ABS sidewalls
- Nano graphit racing base
- Racing-edge

The Skis are available direct from:

Kneissl Sport Shop
Ladestrasse 2-10
6330 Kufstein
Austria

To purchase online email: theyoungpunx@kneissl.com

Tel: +43 (0) 5372 6990 240

The Skis cost € 699, without bindings.

For further information visit www.kneissl.com

There has been a lot of press coverage of the event, but here are a couple of examples :

MIDEM(net) Blog

Hal Ritson and Amanda Palmer at MIDEM 2010

Artists are getting in early with their views on digital music innovation this MidemNet – the opening panel on day one features Amanda Palmer (centre, of Dresden Dolls and now solo fame) and Hal Ritson from The Young Punx (left)… It also made history as the first ever MidemNet session to kick off with a ukulele cover of Radiohead’s Creep (Palmer), interpretive dance (Ritson) and a sock puppet (representing Paul Van Dyk).

Ritson talked about his own online activities, saying an artist has to do three things nowadays: first, get people to listen to the music; second, get some emotional contact with them; and third, find a revenue stream from somewhere.

“We’ve totally embraced the point that writers of music blogs are totally taking over as the new tastemakers of music,” he said. So Ritson looks at blogs giving away free music not as a threat, but as the modern equivalent of radio promo. “You’re getting people to hear your music,” he said.

Ritson’s organisation has someone whose job is to monitor the music blogs, and maintain a relationship with the key sites. “We try to manage the release of material to the blogs pro-actively, so that on the same day, five of the key blogs might get our new track,” he said.
The Young Punx did a deal with a German beer company, for example, with the brand putting on music events, and the band integrating the brand into its podcasts. “So they were giving away our music, they were paying us to be associated with their brand – the revenue was coming from them, and everyone was happy.”

Through the course of last year, Germany became the third most important market for The Young Punx, as measured by Facebook fans. “That came from us not selling many records, but many many people hearing our music – and we got paid!… You don’t measure success by sales any more. How many people are enjoying what you have to offer, and then you have to ask whether my business is profitable.”

Ritson also gave what may prove to be the key tip for how to ‘use’ social media to connect with fans – “you have to do it passionately and personally. People are interested in the artists, not in somebody from the marketing department”.

READ THE FULL ARTICLE ON THE MIDEM NET BLOG >>>>

also…

Music Ally

Hal Ritson from the Young Punx gave a punchy assessment of how artists should be using social media to connect with their fans at MidemNet today. The key lesson: they have to truly embrace it.

“You have to do it passionately and personally,” he said. “People are interested in the artists, not in somebody from the marketing department.”

For Young Punx, this includes podcasts that regularly get 10,000 listeners, and which have become one of the key ways the band’s music gets discovered around the world.

READ FULL ARTICLE ON MUSIC ALLY WEB SITE