Just interesting new music by new producers with personality and something fresh to say.

In addition to discovering and launching the careers of label regulars Phonat and The Young Punx, just check out the incredible list of artists who have released and remixed on the label: Avicii, Steve Angello, Riva Starr, Dcup, Gramophonedzie, High Rankin, Shinichi Osawa, John B, Sharooz, Olav Basoski, Don Diablo, Space Cowboy and many more. And the important thing to spot is that nearly every one of these artists released on MofoHifi BEFORE they had the big tracks that made them famous. They were all spotted by the MofoHifi A&R team and brought on board as promising new producers, who then went on to make their mark on the charts worldwide.

MofoHifi is expanding in 2011 with new artists (Polymath, LL Ton J, Arveene & MiSK and more to come) and more staff (including former A&R from Positiva and Gut), and to celebrate they are releasing this 26 track chronological retrospective compilation, on BEATPORT ONLY, featuring 6 exclusive previously unreleased tracks, including cuts from Hexadecimal, Binary Star, Medcab, The Young Punx, John B, Phonat, Mohito, Steve Angello, Sharooz, Deltawave, Krafty Kuts, Olav Basoski, Norman Cook, Avicii, Wez Clarke, Gramophonedzie, High Rankin, Shinichi Osawa, Dcup, Max Neutra, Polymath and Arveene & MiSK.

ElectroFunkinDiscoBreakin Vol. 1 (Seven Years of Heavy Disco and MofoHifi) by MofoHifi Records

The video directed by Michael Pope, which features a wide variety of Haute Couture merkins (pubic wigs) premiered just over a week ago on leading music website “Spin” magazine, since clocking up quarter of a million views in one week.

Amanda Palmer (of ‘punk cabaret’ act the Dresden Dolls) and electronic dance act The Young Punx are both known as agent provocateurs of their respective music scenes, always challenging expectations and combining great song writing with a puckish sense of humour.

Map of Tasmania, a common Australian euphemism for women’s pubic hair (look at an atlas, you’ll see why), sees Palmer combining catchy calypso melodies with a simultaneously hilarious and serious message about women’s right to choose whether they shave or not! The Young Punx add a distinctly UK sound, re-imagining the track as a M.I.A-esque club anthem.

Speaking to “Spin” magazine, Hal Ritson of The Young Punx commented:

“The great thing about this project is the total freedom from the ‘rules’ that a major record company would have constrained an artist with. Both Amanda Palmer and The Young Punx are well known for turning their backs on the ‘old dying record business’. Here we have a Ukelele strumming cabaret singer songwriter teaming up with an electronic producer to make a bassline heavy party club track and about pubic hair with a serious body politics side angle. With a video featuring prominent armpit hair and merkins! There is simply no way that the corporate music machine would allow such a creation to come into being.”

Video director Michael Pope added:

“Map of Tasmania is important. On the surface its a song about girls growing out their pubes. Underneath that however is a call to everyone, woman and man alike, to discover the courage to be themselves.”

An Mp3 of the first version of the track (sans- Peaches), which hit music blogs just before Christmas appears on Palmer’s second solo album, “Amanda Palmer goes down under”.

A variety of new club mixes by The Young Punx and others including Peaches’ new vocal will be released officially on MofoHifi mid-February, but are now available as an exclusive pre-release download from Bandcamp.

For links / CDs to review the new mix package, request interviews, comments or pics please contact: Nathan Taylor on nathan@nton.co.uk

Prepare to enter a unique world where naive bleeps and perky melodies mingle with circuit broken chaos and sci-fi madness, telling a story of mankind’s relationship with technology, and his place in the cosmos; where computers can love, where humans send cosmic greetings into space, and where one day, the aliens may come to us, in search of our music.

Neutra, who is grandson of renowned modernist architect Richard Neutra, and key player in the LA Live Painting scene,  has created an electronic playground purely for his own curiosity. Yet the record is the perfect late night come-down soundtrack after a night of partying. Put it on on headphones in the dark. Play it in the car as you travel back from the club. Enter the world of Automation Addiction…

Max Neutra – Automation Addiction by MofoHifi Records

Press photographs and artwork

Click on thumbnails for full size images.

In Max’s Own Words…

“The creation of this work spans 10 years, three cities, four computers, two closets, several addictions, and many plastic noise making devices. It was an obsessive journey of sonic experimentation that came in fits and starts, primarily driven by my loathing of being trapped by a job I hated in a town I wanted to leave, punctuated by moves and marriage, and nearly derailed all together by a sudden turn down the path of visual art.

When I started painting in 2005, I fretted that all this music would never see the light of day. In hindsight, it seems that there was no better time than now to share this music with the public. The songs I have spent spent so many years meticulously constructing finally have a visual language to complete their message. Loose and expressive imagery to balance the organized math of computer music.

Six years ago, I probably would have said that this album is a portrait of mankind and his dependency on technology, but time has given me better perspective. Now I see it for what it really is, which is not a portrait of mankind in general, but of one man and his process of escape through the science of electronic sound. A micro view of a macro addiction. Automation addiction.”

Calling in remix favours from fellow stirrers of the scene MofoHifi have put together a world class remix package. First in the party is Per QX, self proclaimed leader of the Dalston Gay mafia and founder of Gutterslut, creating a gritty electro workout. Meanwhile LA’s Acid Girls bring their own unique blend of cool weird electro to the party. Superfrank arrives armed with guitar blended big beats and Redroche provides the massive big room house banger.

The track already has the blogs buzzing and has already spent a week at number three in the ‘We are Hunted’ remix chart which monitors all blog, radio and general hype on a track on the whole net.

The Punx have once again teamed up with regular collaborator and cult animator, Han Hoogerbrugge, to produce a surreal and wickedly amusing video. It looks like space ships and the like to us, but if you’re seeing anything else you can only blame the depths of your own mind…

Features;

Side A

Never Die (Part 2)

SugarCandySuperNova (Per QX mix)

Side B

Juice & Gin (Riva Starr mix)

Ready For The Fight (Black Noise mix)

Side A

1) Set Me Free – Avicii Remix

2) Set Me Free – Extended Mix

Side B

1) Love Hits The Fan

2) It’s For You (N.B – The vinyl is wrongly advertised as B2 being ‘Ho Visto Quadro Verde)