‘Love Hits The Fan’ Out Now!

This time the Italian wonderkid gives his own personal take on the French house sound with a groovy twisted number, characteristically chopping up, glitching and re-pitching many different singers performing the word “love” to create a melody which is simultaneously an abstract deconstruction of pop lyrics, and also a catchy hook in its own right.

On the remix front new French prodigy Bestrack gives the track a career defining makeover taking Phonat’s original concept and extending it into an epic and entrancing journey through a variety of styles.

<em>‘Love Hits The Fan’</em> is complemented by a visually stunning CGI video which has set the blogs alight in its first week on Youtube. Produced  by Rocco Pezzella and the “Savants Collective” – who develop all of Phonat’s artwork and his MTV play-listed video for “Set Me Free” in 2009 – this beautiful promo re-enforces MofoHifi Records’ long standing policy of eschewing traditional routes for video development, instead partnering their acts with independent visual artists who work hand in hand with the musicians to create new and exciting visuals.

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